We create tailored and effective communications strategies, working with clients to confirm objectives, prioritize target audiences, identify existing and potential allies, refine messaging, and determine specific methods and tactics to consider in a strategic communications plan.

Leveraging long-standing relationships with the Capitol Press Corps, along with state and national journalists, we work directly with the media to tell clients’ stories and set the public narrative. Our approach is to develop the most effective messages and messengers for our clients, link spokespeople with reporters willing and ready to hear from them, and tell a compelling story that leads to success.

Working with clients, we develop targeted messaging platforms that tell stories in succinct, impactful language and serve as a foundation for their work. The message platforms include topline messages and proof points that help guide efforts and provide parameters for content development, such as press releases, op-eds, talking points, FAQs, collateral material and social media.

Lobbying and communications are at a turning point. Delivering a unified, coherent message and a tailored strategy to engage with your legislative targets and allies is essential to success. We work directly with lobbyists and government relations teams to incorporate a clear and cohesive communications strategy that works hand-in-hand to bolster our clients’ legislative strategies.

To amplify and enhance your earned media and direct communications, we work with clients to harness the power of digital media channels and targeted email campaigns to deliver key messages to support our overall strategy. By developing an editorial calendar based on anticipated opportunities, while leaving room for timely messages, we leverage client-owned digital accounts to directly deliver key messages to targets on the platforms they prefer to receive their information.